Even though there’s a lot of work involved behind the scenes of events, it’s the marketing which plays a major role in their success (or failure). For the new ones it’s crucial, for the established it’s a tool to keep or even strenghten their position on the market. Marketing has a tremendous impact in the hands of the specialists and more often than not, mastering this art is what defines the event’s relevance. No wonder, after all it’s the direct connection between the promoter and the customers. On this panel, we’ll be talking to the marketing specialists of the most successful local events about how to do it and about the importance of keeping yourself up-to-date with the current marketing trends.